We work together to improve the image of the food can in order to develop a positive market development.
Market support
Designing markets of the future
In partnership with our customers, thyssenkrupp Rasselstein intensively supports the further development and image of packaging steel. Our objective is to protect our markets and to further develop them for the future. A range of customized communication efforts gives impetus to the packaging market and supports the successful sales of tinplate products.
Pooling expertise
In 2000 we joined forces with customers to establish the communication platform “Initiative Lebensmitteldose” (the food can initiative). Our shared aim is to improve the image of the food can in order to drive market development in positive directions. The objectives are to educate people about the variety and quality of canned foods and to deepen knowledge about food cans as such. In doing this, we also cooperate with similar pro-can initiatives throughout Europe.
