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To sell successfully, you need to appeal to the emotions – and that is MOST Mobile’s business. The company specializes in tailor-made presentation trucks for mobile sales promotion and marketing campaigns. After 25 successful years, the mid-size enterprise from Fürth (Germany) needed more space. “For our new headquarters building I wanted a modern facade with an emotive, close-to-nature look,” says managing director Günter Hofbauer.

Günter Hofbauer (r.), managing director of MOST Mobile, in conversation with Klaus Kottkamp from ThyssenKrupp Steel Europe about the PLADUR® Relief Wood panels.

Bringing facades to life

One of the samples for the facade presented by general contractor GOLDBECK was a product from ThyssenKrupp Steel Europe: PLADUR® Relief in the variant Wood. Hofbauer recalls: “I was immediately sold on the vibrancy of the grain effect, an ideal combination of look and feel.” In collaboration with GOLDBECK, the steel producer provided extensive advice and support to help realize a tailored facade solution.

PLADUR® Relief Wood. The attractive textured steel panels look just like wood and require little maintenance.

Klaus Kottkamp, an expert for architectural solutions at Steel Europe, explains: “Contractors and clients look for individual and attractive solutions, but without losing sight of functionality and cost. That’s why we’ve been developing a wide variety of coating systems for facades since the 1990s.” Central to the company’s range for industrial, commercial and high-end multistory buildings is the PLADUR® family – organic coil-coated flat carbon steel from ThyssenKrupp Steel Europe with high-quality coatings for long-lasting, maintenance-free facades. “The Relief series combines attractive finishes with an additional dimension of texture,” Kottkamp continues. In addition to Wood in three shades, the Duisburg-based company also offers the variants Wrinkle, IceCrystal, DeLuxe and Stone.

Looks that last

The materials were delivered to Fürth on a just-in-time basis, and the facade was installed without a hitch. Since October of last year it has been wowing customers and visitors to MOST Mobile – and word is getting around. It offers an excellent entry to the marketing experience offered by MOST Mobile.

The new headquarters building of MOST Mobile, a Fürth-based mobile marketing specialist, has a very modern appearance that blends in naturally with its surroundings thanks to the wood-look coated facade panels from ThyssenKrupp Steel Europe.
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