There is more to the change in the writing style than meets the eye. Over the years, the company has developed into a modern, broad-based, and internationally active industrial group. And because the market is constantly changing, our strategic orientation and product portfolio must change as well. The time has come for a new brand.
Without the initial capitals, the original names are no longer separated from each other. What is more, the new signet merges the arch and the rings, the symbols of Thyssen and Krupp, into a unified whole. The Steel business is an integral part of this whole, while the bright blue in the logo is fresh, light, and inviting.
Today more than ever before, thyssenkrupp stands for outstanding development, guaranteed high quality, and close cooperation within the Group. At the same time, we serve as a reliable partner that you, the customer, can count on, a partner with whom you can develop innovative and market-oriented applications now and in the future.
That is the meaning behind our new slogan: