Miele’s brand always promises to offer more than the competition, and for four generations, the company has been making good on that promise.
It was the tail end of the 19th century –1899 to be exact – when Carl Miele and Reinhard Zinkann opened an operation for manufacturing milk centrifuges. In 1911, Miele & Cie. introduced its first washing machine with an electric motor on the market. Even back then, the company was focused on building products to last and each one was covered by a ten-year guarantee. In the fertile 1920’s, the company added vacuum cleaners, dishwashers, and bicycles to its repertoire. When the production capacity at the headquarters in Gütersloh was no longer sufficient, a second location in Bielefeld was opened in 1916.
The economic boom fostered a massive increase in demand for household appliances, which went on to become a core segment for Miele. The company built new factories in Euskirchen and Lehrte. Today, more than 115 years after its formation, Miele generates annual sales of around 3.49 billion euros worldwide – and one third of that in Germany alone. Just under 60 percent of the company’s employees work in Germany. The company has 12 plants, eight of which are located in Germany and one each in Austria, the Czech Republic, Romania, and China.
The leading provider of premium household appliance is now run by five Executive Directors as equal partners. Co-Proprietors Markus Miele and Reinhard Zinkann are among them. These two men represent the fourth generation of family leadership.