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The new sales

The new sales

Better, faster, closer to the markets – in answer to the challenges posed by international markets, thyssenkrupp Steel Europe has restructured key leadership functions. This has resulted in more streamlined workflows and consolidated responsibilities, speeding up the entire product cycle from research and development and innovation through to market introduction and sales.

thyssenkrupp Steel Europe has restructured key leadership functions

thyssenkrupp Steel Europe
Sales & Innovation

Prof. Dr. Hans Ferkel

The Sales & Innovation directorate allows us to better focus on our customers. Knowing their needs in detail greatly speeds up time to market for new products.

Prof. Dr. Hans Ferkel, Technology & Innovation
Bernhard Osburg

Together with our customers and partners, we can turn innovations into products for the international automotive market more efficiently and at reduced risk.

Bernhard Osburg, Sales Automotive
Dr. Heike Denecke-Arnold

Consolidating the Sales and Innovation activities has given rise to an organizational structure that enables us to align our sales and marketing strategy even more closely with the target industries.

Dr. Heike Denecke-Arnold, Sales Strategy/Planning
Jörg Paffrath

Combined expertise and jointly developed concepts enable our customers to address future trends faster than others, giving them a competitive edge.

Jörg Paffrath, Sales Industrial

thyssenkrupp Steel Europe
Heavy Plate Unit

Dr. Jens Knöll

Product development has been speeded up, and our customers can now directly participate in the process: In the Heavy Plate area, this concerns premium and hardened/tempered products in particular.”

Dr. Jens Knöll, Sales Heavy Plate

thyssenkrupp Rasselstein

Dr. Ulrich Roeske

Now that Innovation and Sales are under the same roof, it has become so much easier to understand the needs and interests of our customers – and apply these insights to products, deliveries, and service.

Dr. Ulrich Roeske, Sales Tinplate

thyssenkrupp Electrical Steel

Dr. Peter Biele

Close cooperation with customers greatly stimulates development. The customer gains access to the entire ThyssenKrupp Steel Europe R&D infrastructure, including experts and extensive lab facilities.

Dr. Peter Biele, Sales Manager Grain-Oriented Electrical Steel

Hoesch Hohenlimburg

Michael Stausberg

We expect to accelerate the market launch of our materials thanks to the reorganization. This means a competitive advantage for us and our customers.

Michael Stausberg, Sales Medium-Wide Strip
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