Market support

Designing markets of the future

In partnership with our customers, thyssenkrupp Rasselstein intensively supports the further development and image of packaging steel. Our objective is to protect our markets and to further develop them for the future. A range of customized communication efforts gives impetus to the packaging market and supports the successful sales of tinplate products.

Pooling expertise

In 2000 we joined forces with customers to establish the communication platform “Initiative Lebensmitteldose” (the food can initiative). Our shared aim is to improve the image of the food can in order to drive market development in positive directions. The objectives are to educate people about the variety and quality of canned foods and to deepen knowledge about food cans as such. In doing this, we also cooperate with similar pro-can initiatives throughout Europe.

"Initiative Lebensmitteldose"

Communication platforms for promoting packaging steel

thyssenkrupp works at a pan-European level with the Brussels-based organization APEAL (Association of European Producers of Steel for Packaging).

In addition, we work with our customers through the international communication platform Metal Packaging Europe (MPE) and the national platform Verband Metallverpackungen (VMV) to strengthen the voice of metal packaging in the market.

To learn more about the associations mentioned and about topics like packaging steel, metal packaging, recycling and sustainability, simply click on the links shown at the right.