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Trade press, 2013-10-17, 02:18 pm

DEUBAUKOM 2014 in Essen

ThyssenKrupp Steel Europe brings color and aesthetics to buildings

ThyssenKrupp Steel Europe is putting the spotlight on the looks, color and functionality of steel sheet at the DEUBAUKOM 2014 construction exhibition in Essen. The Industry/Color sales unit is presenting organic coated products for high-quality roofing and facade solutions which visitors will be able to see and feel. Engineers, architects, building owners, project developers and processors can judge for themselves from January 15 to 18 2014 at Essen Exhibition Center on a joint booth with Stahl-Informations-Zentrum, hall 3, booth 457.

Coatings to view and feel

Panels, steel roof tiles and liner trays – at DEUBAUKOM 2014 ThyssenKrupp Steel Europe will be presenting the wide-ranging applications of organic coated steel sheet. The material is being constantly enhanced and is used among other things for roof and facade panels in industrial buildings as well as in premium multi-story buildings. Special exhibits will make this versatility tangible on the exhibition booth. Construction industry experts will be able to experience first-hand how ThyssenKrupp Steel Europe’s broad range of modern colors and textures give steel a special look and feel.

ReflectionsPearl® brings color to steel facades

The new coil coating ReflectionsPearl® from ThyssenKrupp Steel Europe is the first collection of its kind and gives steel facades a unique appearance. The combination of special effect paint and light surface texturing produces an elegant look for multistory buildings in particular. The changing play of color can be viewed on a display wall on the exhibition booth fitted with high-quality facade panels in various colors and sizes.

PLADUR® offers aesthetics, formability and strength

Also on show will be products from the PLADUR® family: This organic coated steel is available in numerous colors, coatings and grades. It is also easily formable and offers high strength. The product family includes the wear-resistant PLADUR® Wrinkle, PLADUR® Relief in stone, wood and ice crystal designs as well as further coil-coated solutions meeting the highest construction standards.

The Steel Europe business area is focused on the attractive market for premium carbon steel flat products, where it is one of the world's technology leaders. It employs around 27,800 people and generated sales of almost €11 billion in fiscal 2011/2012. Its capabilities range from intelligent material solutions and product-specific processing to comprehensive service. It serves a broad spectrum of steel-using sectors, including the automotive, shipbuilding, engineering, energy, construction, packaging and appliance industries.

Information for journalists

Image material with captions (under “Description”) can be downloaded here.

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thyssenkrupp Steel Europe AG

Kaiser-Wilhelm-Strasse 100

47166 Duisburg, Germany

+49 (0)203 52-0

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