Responsibility to look after each other
“Natural Union” may at first seem at odds with current social-distancing rules. But on closer examination, the motto is more relevant than ever. “We are all naturally connected and have a responsibility to look after each other and the environment - everyday actions like washing your hands have never been more important,” says Bryan Adams, explaining the idea behind the project.
For the photo shoot, six people of different age, gender, and nationality came together in a Berlin photo studio. The aesthetic images show their hands touching under running water. As well as symbolizing the special social togetherness that is needed today, they are also an example of the trusting collaboration between Kaledewei and thyssenkrupp Steel in these challenging times.